Gautham Vadakkepatt, tus thawj coj ntawm Lub Chaw rau Retail Transformation ntawm George Mason University, tau kwv yees tias cov khw muag khoom yuav nrawm lawv cov kev siv tshuab thev naus laus zis los tswj cov dej num tsis yog nyob rau hauv lub backroom thiab warehouses nkaus xwb tab sis kuj nyob rau hauv cov neeg muag khoom muag khoom.
Los ntawm kev paub txog kev lag luam digital mus rau kev cuam tshuam ntawm cov khoom lag luam thoob ntiaj teb mus rau qhov tsis muaj kev sib kis thoob ntiaj teb, muaj ib yam uas cov khw muag khoom tuaj yeem suav rau: Cov neeg yuav ib txwm yuav khoom.
Txawm hais tias koj nyiam lossis ntxub nws, cov khoom txhua hnub yuav tsum tau yuav.
Qee tus neeg - suav nrog koj tus hlub - ib txwm xav tias yuav khoom yog ib qho kev lom zem.Ib feem kos duab, ib feem kev ua si nawv, thiab kuv pom tias Marilyn Monroe hais tias nws zoo tshaj: "Kev zoo siab tsis yog hais txog nyiaj, nws yog hais txog kev yuav khoom."
Txawm hais tias muaj coob tus ntseeg tias tus kabmob kis mus rau qhov kawg yuav yog qhov kawg ntawm cov khw muag khoom cib-thiab-mortar raws li peb paub, ob xyoos dhau los, cov khw muag khoom tseem tab tom nthuav cov khw muag khoom cib-thiab-mortar.
Piv txwv li, coj Burlington.Raws li ib feem ntawm Burlington 2.0 teg num, lub tuam txhab npaj yuav tsom mus rau kev lag luam cov lus, txhim kho cov khoom lag luam thiab cov peev txheej, thiab nthuav cov khw muag khoom siv me me 2.0 hom.
Raws li tau hais hauv Placer Lab Daim Ntawv Qhia Txog Sab saum toj 10 Cov Khw Muag Khoom Muag Pom Zoo hauv 2022, cov khw muag khoom me me no (shrinking mus rau 32,000 square feet).Xyoo 2021, tus lej ntawd yog 42,000 square feet.Cia siab tias yuav ncav cuag $ 1 nphom hauv 2019:
Koj puas paub cov lus hais tias "zoo li menyuam yaus thiab khw muag khoom qab zib"?
Muaj ib qho laj thawj uas lo lus tsis tau dhau los ua "zoo siab zoo li menyuam yaus ntsia khoom qab zib hauv online."
Kev yuav khoom hauv khw muaj qhov zoo uas e-lag luam tsis tuaj yeem muaj.
Piv txwv li, koj tau txais kev xyiv fab ntawm kev txaus siab tam sim ntawd (thiab qhov zoo siab ntawm lub hnab Sephora) thiab kev txhawb nqa los ntawm cov neeg ua haujlwm hauv khw.Cov neeg siv khoom kuj tsis tshua muaj teeb meem rov qab los ntawm cov khoom, vim tias cov khoom tuaj yeem pom, sim thiab sim ua ntej yuav khoom.
Yog lawm.Shpping yog ib qho kev paub koom nrog tag nrho koj cov kev xav.Txawm hais tias E-lag luam nce nrawm thaum muaj kev sib kis, peb tsis tuaj yeem hais tias tib neeg tsis xav tau kev yuav khoom hauv khw ntxiv lawm.
Post lub sij hawm: Apr-14-2022